Email Marketing Tips For Small Businesses

Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind.

1. Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. A too-long subscribe form might scare people off.
2. Tell subscribers what to expect. Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it’s important to tell your readers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether they want to be on the list or not.
3. Send a welcome email. It’s always smart to remind people why they’re on your list and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty.
4. Design your newsletter to fit your brand. Your email campaigns should match your brand’s look and feel. If you’re using a template, you might want to customize it to include your company’s colors and logo in the header. If your emails are consistent with the rest of your company’s content, then readers will feel more familiar from the start.
5. Send people content they want. Email newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. If you’re sending different emails for different groups (for example, a nonprofit might send separate emails to volunteers, donors, and the board of directors), then you can ask people to check a box to join a particular group on your signup form. Segmentation allows you to target certain subscribers on your list without assigning them to group. If your store is having a sale, then you could send a campaign only to people near a particular zip code, because subscribers who live in other parts of the world don’t need to know about it. You can also segment by activity, email clients, e-commerce data, and more. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends.
6. Keep a publishing calendar. A regular newsletter is a commitment. If you go several months without sending anything, then your subscribers will forget about you, and they’ll be more likely to delete the next email, or worse, mark it as spam. Make time to plan, write, design, and send your newsletters regularly.
7. Edit. Even editors need editors. When you’re working on your publishing calendar, leave plenty of time for the editing and revision process. Once you send a campaign, it goes straight to the inbox, and you can’t go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.
8. Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it’s too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.

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Content Marketing Tips

1. Use your content to gently guide your customers through your buying cycle. Don’t treat it like a speedboat, full-throttle through to conversion.
2. Use social ads as a way to amplify the reach of your content marketing when you push it out through your social channels. A $10-20 boost on Facebook can go a long way.
3. Promote your content through a .com domain as often as possible. 84% of top-ranking pages use .com as their top-level domain.
4. “The best marketing doesn’t feel like marketing,” says Tom Fishburne of Marketoonist. If you have to force your audience to see the value in the content, or hard sell it, it won’t work. Build content around a takeaway for the audience.
5. Don’t write short posts just to get the job done and over with. Write long-form content of 1,000+ words to help improve your search rank, traffic, and value to the reader.
6. Create a buyer persona before you start planning or producing content. That way you have a better understanding of who is reading it and the answers they’re looking for. That leads to much higher conversions.
7. Guest blog on popular industry sites and put a link back to your site within your byline or bio. This builds traffic as well as personal brand authority.
8. Avoid verbose headlines and go with short, simple, optimized titles that get the point across. The closer you get to looking like click-bait, the more wary your audience may become.
9. Never skip an opportunity to leverage email in your content marketing. 80% of businesses report that email is directly tied to their primary revenue.
10. Blog consistently, not sporadically. In a Hubspot survey, 82% of marketers who blogged daily reported acquiring at least one customer via their blog, compared to 57% who were only blogging monthly.
11. Share your own content and use the social sharing buttons next to your content. You can use a plugin to make this process even easier.
12. Repurpose old content in a new way to bring something fresh to users who may not have seen it. “In the end, the repurposed content needs to provide some level of unique value to people, or it’s not worth doing,” says Lee Odden, CEO of TopRank Marketing.
13. Syndicate your content to reach a new audience and drive referral traffic back to your site.
14. Always create a content strategy. The most effective content marketers are more likely to have a documented strategy in place.
15. Create a strategy for content promotion. Use a checklist for each post that lists all of the social channels and applications you’ll use to promote your content.

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Develop a content-marketing strategy.

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Every website should have a content strategy focused around your top keywords. When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. In addition, the content you create can rank by itself in the search engines. For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social media. It also helps if your website as a whole already has significant high-quality links.

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Marketing strategy: knowing your customers.

A successful marketing strategy depends on Understanding Your Customers, what they need and how you can persuade them to buy from you.

There's no substitute for knowledge. Experience and regular two-way communication will tell you a lot about your customers. But targeted market research will build a more detailed picture of customer segments with similar needs. It will help you understand how to target these people so you're not wasting time on people who aren't interested in your offer.

But you'll also need to understand how your market works - where do your customers find out about your offer, for example? Your strategy should even tell you how you measure up against the competition and what new trends to expect in your market.

Social Media Sharing

Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.

Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.

You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic.

Every Web Designer Needs to Hear.

1. “If you think math is hard, try web design.” ―Trish Parr
2. “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” -Milton Glaser
3. “What separates design from art is that design is meant to be… functional.” ― Cameron Moll
4. “If there’s one thing you learn by working on a lot of different Web sites, it’s that almost any design idea–no matter how appallingly bad–can be made usable in the right circumstances, with enough effort.” ― Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability
5. “Websites promote you 24/7: No employee will do that.” ― Paul Cookson
6. “It’s through mistakes that you actually can grow. You have to get bad in order to get good.” – Paula Scher
7. “Intuitive design is how we give the user new superpowers.” – Jared Spool, Web Site Usability: A Designer’s Guide
8. “The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” – Paul Rand
9. “Great web design without functionality is like a sports car with no engine.”
― Paul Cookson
10. “Good design is obvious. Great design is transparent.” – Joe Sparano
11. “The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” – Massimo Vignelli
12. “Websites should look good from the inside and out.” ― Paul Cookson
13. “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” –Antoine de Saint-Exupéry
14. “Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” -Andy Warhol
15. “I strive for two things in design: simplicity and clarity. Great design is born of those two things.” -Lindon Leader
16. “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” – Charles Eames
17. “The idea of waiting for something makes it more fascinating”. – Andy Warhol
18. “Content precedes design. Design in the absence of content is not design, it’s decoration.” -Jeffrey Zeldman
19. “Create your own visual style… let it be unique for yourself and yet identifiable for others.” – Orson Welles
20. “Technology over technique produces emotionless design.” –Daniel Mall
21. “Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always, always, always another.” – Chip Kidd
22. “Digital design is like painting, except the paint never dries.” -Neville Brody
23. “Design is as much an act of spacing as an act of marking.” – Ellen Lupton
24. “Practice safe design: Use a concept.” – Petrula Vrontikis
25. “The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.” – Steve Krug

Successful Marketing Quotes

“Good marketers see consumers as complete human beings with all the dimensions real people have.”
– Jonah Sachs

"If you're a good marketing person, you have to be a little crazy."
– Jim Metcalf

“Make your marketing so useful people would pay you for it.”
– Jay Baer

“People don’t buy what you do, they buy why you do it.”
– Simon Sinek

"Great Execution is the Ultimate Differentiator."
- Margaret Molloy

“We’re all learning here; the best listeners will end up the smartest.”
- Josh Bernoff

Hashtag

A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number sign) # in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it.

Best Marketing Quotes

Best Marketing Quotes To Drive Your Marketing Strategy

“Focus on the right message for the right people at the right time.”
– Russell Glass

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
~ Peter F. Drucker

“Don’t find customers for your products, find products for your customers.”
~ Seth Godin

“Listen to your customers, not your competitors.”
– Joel Spolsky

“Marketing is too important to be left to the marketing department.”
~ David Packard

“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”
~ Guy Kawasaki

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WEBSITE MAINTENANCE SERVICES

We can offer competitive Annual maintenance plans for regular updates. If the requirements are on an irregular basis, we work on hourly billing and take up the updates as and when required. Feel free to contact us for even very small maintenance jobs as we fully understand that a very minor update on your website can be extremely critical a times!

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Marketing Strategy Quotes

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
― Amrita Sahasrabudhe

We can't buy fans and we can't schedule our commercials into the consciousness of our fans. Rather, we must speak with clear intent and respect the boundaries of the relationship.
― Judy Franks

“If you don’t feel comfortable with something, run towards it.”
― Jeffrey Rohrs

“Advertising in the final analysis should be news. If it is not news it is worthless.”
― Adolph Ochs

“Marketing should be thought of as a filter, not a magnet.”
― Doug Kessler

“If something succeeds, don’t repeat it. Do more with it!”
― Jay Acunzo

The secret to successful communication is about saying the right thing in the right way in the right place and moment. However, the opportunities to do it right (and wrong) increase dramatically in the more complex and individualistic world.
― Sue Elms

“What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desire results? The answer to this you can call strategy.”
― William E. Rothschild

"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell."
― Jack Welch

“Man’s mind, once stretched by a new idea, never regains its original dimensions”
― Oliver Wendell Holmes

A successful economic development strategy must focus on improving the skills of the area's workforce, reducing the cost of doing business and making available the resources business needs to compete and thrive in today's global economy.
― Rod Blagojevich

Night-time is when I brainstorm; last thing, when the family's asleep and I'm alone, I think about the next day's writing and plan a strategy for my assault on the blank page.
― Athol Fugard

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The 5 Keys of Marketing Strategy

1. Who is your narrowly defined target customer?
2. In which category does your business exist?
3. What is your unique benefit?
4. Who is your real competition?
5. How are you clearly different from your competitors?

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ONLINE MARKETING & SEO

We do online marketing & search engine optimization. Online marketing covers SEO, Facebook advertising, Google Adwords advertising, email campaigns. No matter what is the project, we help you in setting up sensible marketing programs. We love to make our clients successful.

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RESPONSIVE, USER-FRIENDLY DESIGN

We create web-sites which can easily adapt screen resolution of any device, no matter which device you or your customers are using. Responsive is the modern way for a mobile-friendly website.

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Discovery and scope

We start each project with discovery – gathering requirements and making sure we understand exactly what you aim to get done with your website. We explore the shape of your content, functionality, team structures, and systems. This is where we plan out and begin researching user experience needs. The results of discovery go into a scope of work – the strategy which we agree with your team.

ONLINE MARKETING & SEO

We do online marketing & search engine optimization. Online marketing covers SEO, Facebook advertising, Google Adwords advertising, email campaigns. No matter what is the project, we help you in setting up sensible marketing programs. We love to make our clients successful.

Startup Website

We have perfect solution for startup with static & dynamic websites. We build websites that would impress your clients as well as investors.

Why Choose Us ?

At Info Information Media, we offer a comprehensive suite of value-added IT services that set us apart in terms of quality, performance and value. So, whether you are looking to just set up a small web presence with a static website or launch an e-commerce portal to run an entire business online, look no further than Info Information Media.

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PRINT MEDIA

We provide graphic services including web design, logo design, corporate identity, brochure design, print media design, graphics editing, graphic designing, graphic manipulation, graphics enhancement and Flash/GIF banner creation that employs state of the art graphics and assists businesses by providing creative and effective graphic design and identity building marketing systems.

Responsive Website Design

Make your website perform its best on all devices.

A responsive website has the capability to adapt to the device being used. Most websites were designed to be viewed on a full screen desktop monitor or laptop. When accessed through smaller screens like that of smart phones, some parts of the page are cut off, forcing the viewers to scroll. This can be tiresome and annoying, especially to the viewers with very little time to spare. The solution to this setback is by designing a website that can be conveniently viewed on smaller screens as it is in wide screen monitors.

BRANDING SOLUTIONS

First things first, emotion still rules our lives. No matter how many facts we gather before we make a particular decision, we will always be heavily influenced by our feelings. These feelings in a prospective customer are emancipated by a brand identity and presence. With more and more people using the World Wide Web if you are not visible online you may not exist for many customers. Hence, it becomes absolutely essential to enhance your web presence, portray the right image and communicate the right message online whether it's through your website, email, social media channels enabling you to build a strong presence that encourages action.

WEB MAINTENANCE & HOSTING

"Building a Web site is just the beginning"
The website maintenance and updating of your site is a vital part in its continuing success. You want your site visitors to keep coming back, you want to make sure your product information is accurate and you need to know if your website promotion is hitting the mark.
Our web maintenance team works on projects that involve more than just maintaining existing websites and applications.

How to implement colors in websites to attract visitors?

Colors play a huge role in the choices people make in their day to day lives. In fact, a simple stat shows that almost 85% of the people are known to select a product, merely based on the color of it. Therefore, we understand the importance and difference colors can make with proper usage, and always implement them into our website designs.

Logo Design

Whether you’re building a brand from the ground up or looking to inject a bit of freshness into an established business identity, our experienced design team will craft a unique logo that truly represents your company.

Want to promote your business online?

Get in touch with us and we will device a strategy best suited to reach out to your target audience!

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Need of Social Media Optimization Services

There is a great need of SMO services to boost your online business at the increasing online marketing.It is very important for business owners to become social with users to generate online market. Our expert team of SMO services provider will setup and manage your online profile and make popular your products via advertising campaign on huge social media networks. Our experts know very well that how to write social media content which highly suits your brand. We write unique social media content and deliver your messages to all social media profiles which help to bring targeted customers to your website, So you can turn your visitors into buyers.

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PPC SERVICES

This is the actual way of earning profit from the web market. Every company moves with the basic motive of driving greater number of traffic to its website at the lowest possible investment. This is a standard way of internet advertising that directs traffic to the website. With our PPC management services, your business can acquire a prominent position in this global market.

WEB PROMOTION (SEO)

SEO allows your target customer to find your site using search terms, or keywords, that are most relevant to your product or service.

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Our Logo Designing Service

• We conduct deep research to discover your brand story.
• We design creative and meaningful logo design concept. After research phase, we will create between 3 and 6 different unique designs – each communicating a specific message.
• We work with you to revise and fine tune the logo till you are happy with the final logo design.
• We give you all possible formats (psd, png, cdr, ai, etc) of your logo.

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