Content Marketing Tips

1. Use your content to gently guide your customers through your buying cycle. Don’t treat it like a speedboat, full-throttle through to conversion.
2. Use social ads as a way to amplify the reach of your content marketing when you push it out through your social channels. A $10-20 boost on Facebook can go a long way.
3. Promote your content through a .com domain as often as possible. 84% of top-ranking pages use .com as their top-level domain.
4. “The best marketing doesn’t feel like marketing,” says Tom Fishburne of Marketoonist. If you have to force your audience to see the value in the content, or hard sell it, it won’t work. Build content around a takeaway for the audience.
5. Don’t write short posts just to get the job done and over with. Write long-form content of 1,000+ words to help improve your search rank, traffic, and value to the reader.
6. Create a buyer persona before you start planning or producing content. That way you have a better understanding of who is reading it and the answers they’re looking for. That leads to much higher conversions.
7. Guest blog on popular industry sites and put a link back to your site within your byline or bio. This builds traffic as well as personal brand authority.
8. Avoid verbose headlines and go with short, simple, optimized titles that get the point across. The closer you get to looking like click-bait, the more wary your audience may become.
9. Never skip an opportunity to leverage email in your content marketing. 80% of businesses report that email is directly tied to their primary revenue.
10. Blog consistently, not sporadically. In a Hubspot survey, 82% of marketers who blogged daily reported acquiring at least one customer via their blog, compared to 57% who were only blogging monthly.
11. Share your own content and use the social sharing buttons next to your content. You can use a plugin to make this process even easier.
12. Repurpose old content in a new way to bring something fresh to users who may not have seen it. “In the end, the repurposed content needs to provide some level of unique value to people, or it’s not worth doing,” says Lee Odden, CEO of TopRank Marketing.
13. Syndicate your content to reach a new audience and drive referral traffic back to your site.
14. Always create a content strategy. The most effective content marketers are more likely to have a documented strategy in place.
15. Create a strategy for content promotion. Use a checklist for each post that lists all of the social channels and applications you’ll use to promote your content.

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